Books can be a truly amazing tool, both for enjoyment and for bettering yourself as a person or learning something new. In this case, books to help you learn and better understand business psychology can give you insight and even help you to jump start your career or climb up the social ladder. Whether you are just starting out on your journey into the business world, or if you have been around for a while and want to brush up on a few new topics, there are so many helpful books out there that can be beneficial to you.
Here we are going to talk about the 4 best books on business psychology and how they are helpful tools to getting yourself on track. These books are sure to help you follow your dreams as you climb up your career ladder, or just help you better yourself and gain some new knowledge. Either way, here are some great reads if you are interested in learning more about business psychology and how it can help you in your life. These books are well written, researched, and bound to engage the mind and make you think – making them great for you or a loved one who might be interested in the topic, as well!
The 4 best books on business psychology you should read
Here is a list of the four best books on business psychology that will provide the tips and tricks you need to better your current email marketing tactics.
1. Influence: The Psychology of Persuasion by Robert B. Cialdini, Ph. D.
This book was written by Robert B. Cialdini, a professor of marketing and psychology at Arizona State University. In this book, he offers great insight from his experience in business psychology and provides key influencers that help with persuasion. His study is backed up with over 30 years of research and hands-on experimentation.
Here’s a look at some of the tips he covers to improve your persuading techniques:
Giving a reason why
He refers to this as the “weapon of influence.” He uses a study conducted by Harvard social psychologist Ellen Langer to prove its credibility. People were more likely to adhere to requests when given a valuable reason.
In Langer’s study, 94% of people allowed a subject to cut in line for the Xerox machine when stating that she was in a rush. On the other hand, only 60% allowed her to cut in line when she neglected to give a valuable reason.
Providing a small gift or favor results in prospects feeling indebted to you. When you provoke this emotion, they will be more likely to reciprocate.
In the world of business, offering a small gift/favor can lead to more prospects making a purchase. Offering a small discount or additional gift with a purchase can help improve your email marketing efforts.
When you find yourself in an environment where you’re uncertain how to act, it is natural to look to those around you for reference. You can apply this idea to your digital marketing strategies just as other industries do.
For example, some pizzerias will place a few dollars in their tip jar to encourage others to do the same, and it works!
Showing proof that others have subscribed to your newsletter or made a purchase from your site can encourage others to do the same.
2. The Inner Winner by Simon Hazeldine
This book was written by Simon Hazeldine, who has a master’s degree in psychology and is a fellow of the Institute of Sales & Marketing Management. In this publication, Hazeldine takes a look at business psychology from a different perspective.
Rather than creating content that caters to your consumers’ psychological status, you can turn the tables and go about it a different way. Business marketing teams should look deep within the company to reflect on what it is they want to achieve.
Hazeldine goes into the many steps you can take to better your performance as a company. Sometimes it’s hard to notice when you’re operating on auto-pilot, but you can avoid this by staying motivated to change the game.
Simon Hazeldine suggests keeping your goals in mind so that you can maintain the clarity you need to achieve marketing success.
3. Thinking, Fast and Slow by Daniel Kahneman
This publication allows you to look at business psychology from a scientific point of view. But don’t get discouraged, Daniel Kahneman makes it easy to understand, even if chemistry class was never your favorite.
Kahneman breaks down the way our brains work into two systems and provides insight into its complexity. He delves into how we look at financial decisions when our emotions are the driving force. This information will significantly help you create the right email content for your readers when you’re steering them towards a purchase.
Everyone is very practical with their money, so you have to be sure you put them in front of the content that will make your product/service worthy enough for purchase.
4. Consumer.ology: The Truth About Consumers and the Psychology of Shopping by Philip Graves
There are so many blogs out on the internet that tell you what to do. “How to” do this and “how to” do that.
But Philip Graves goes against the grain and tells you what not to do when it comes to business psychology.
Many marketing teams use standard market research like questionnaires and focus groups to gain the insight they need. But, this book informs you that these techniques are actually not the best approach.
He delves into the reasons why the understanding of human behavior is the best foundation for market research. Consumers want to buy from businesses they trust and understanding the psychological process that each individual experience will help you achieve that trust.
If you’re looking to gain that understanding to further your email marketing efforts, cracking open this book will do you a whole lot of good.
If you enjoyed reading about the 4 best books on business psychology, you should check out Campaign Monitor and Emma, where you can find lots of other articles and resources that can truly help you get your business off the ground and running great with the help of e-mail campaigns!